" I wanted to get back to the places of my childhood in Côte d'Ivoire during the 90's. The goal was to observe people practising these places, their daily habits and tastes in clothing. Blockhaus is, by the way, a district in Abidjan.
It is a kind of introduction experimenting the idea of "clothing life", with no season and almost no gender.
This is the story of the shirt in which you feel really good looking on sundays, then that you wear to go work. This one that becomes softer and comfortable more and more you wash it, so much that you would leave it for nothing. "
Jad Fardon – Creative director